Level Up: Think Gaming is coming back to you with another amazing speaker series event.
Join us May 2, 2023 from 7:00 – 9:00 pm via Zoom with returning guest speaker, Jason Della Rocca, who will tell us all about how to build some momentum for launching your game. A Q&A will be available afterwards following the presentation.
“Building Launch Momentum: A Framework for Community Validated Deployment”
Developers all know they should be eating their business broccoli, do market research, be active on social media, and build up an engaged community in order to have a chance at success. However, with limited resources and a typical focus on actual game development, it is often hard to execute the marketing and business side effectively. This session will lay out a community validated deployment framework to connect the game-making process with the need to build marketing momentum leading up to launch. Bonus: you’ll also have a more compelling case when pitching publishers, platforms, and investors.
About Jason Della Rocca:
Jason Della Rocca is a game business consultant, investor, funding advisor, and ecosystem strategist. He currently spends the bulk of his time advising game studio founders on funding and product strategy, and advising governments around the world how to better grow/support the success of their regional game development ecosystem.
As the co-founder of Execution Labs, he was a hands-on early stage investor to 25 independent game studios from North America and Europe. In parallel Jason helped launch GamePlay Space, a non-profit hub to support indies and guide them toward business success, whose alumni have generated over $300m in game sales and funding. Between 2000-09 he served as the executive director of the International Game Developers Association (IGDA), and was honored for his industry building efforts with the inaugural Ambassador Award at the Game Developers Conference. In 2009, Jason was named to Game Developer Magazine’s “Power50,” a list which profiles 50 of the most important contributors to the state of the game industry. As a sought after expert on the game industry, Jason has lectured at conferences and universities worldwide.
