Game Business LEVEL UP! Series

Coming up from November 5th to December 3rd SaskInteractive is running a free weekly series of webinars about the business of making a game.  Along with the series, we will also provide the opportunity for members to apply for a free 1 hour mentorship / consultation session with the speaker (Limited openings available). Sign up for membership here.

  • November 5th – “Funding Fundamentals” with Jason Della Rocca
  • November 12th – “Intellectual Property Law“ with Joe Gill
  • November 19th – “Pitch to Publishers” with Jason Della Rocca
  • November 26th – “How to understand and impress your audience with better marketing” with Chris Zukowski
  • December 3rd –  “Discoverability by Design” with Jason Della Rocca

Each webinar will be co-hosted by SaskInteractive CEO, Darcy McLane, and Ben Schmidt of Noodlecake Studios.


“Funding Fundamentals” with Jason Della Rocca

Looking for funding? This session will dig into the relevant funding models for the video game industry and cover the logic behind each category of funding. In addition to an exhaustive list of funding sources, the appropriate timing of each source will be explored. Concrete funding case studies will be presented to illustrate the different funding models in action.

November 5th, 7 pm


“Intellectual Property Law“ with Joe Gill

This session will focus on the start-up ecosystem and on legal issues such as formation, tax matters, employee incentive planning, privacy and cybersecurity, securing government funding, and raising capital (angels, venture capital, and private equity). 

November 12th, 7 pm


“Pitch to Publishers” with Jason Della Rocca

This session will present a recipe for delivering the perfect game project pitch. In addition to doing a slide-by-slide breakdown, the process of securing pitch meetings, and how to best manage pitch timing and delivery will also be covered.

November 19th, 7 pm


“How to understand and impress your audience with better marketing” with Chris Zukowski

Who is your audience? Did you just say ‘all gamers’ or ‘hardcore gamers’? To make the most of your limited resources you need to know who your audience is. Like REALLY know them. I am going to show you how. Then once you figure out who they are, what do you say to them?

You will learn the steps you need to take to have a better picture of your audience. You will learn how to figure out where they live and what kind of games they are looking for so you can market in the right place with the right message.

November 26th, 7 pm 


“Discoverability by Design” with Jason Della Rocca

This session will explore techniques to turn your game into a contagious commercial success by thinking about discoverability at the product design level. Concrete game examples will be provided to showcase different discoverability approaches, and how that interplays with your community development strategy.

December 3rd, 7 pm

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