LEVEL UP: “Discoverability by Design” with Jason Della Rocca

Education Event


Thu, December 3rd @ 7:00 PM


LEVEL UP: “Discoverability by Design” with Jason Della Rocca

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Starts: December 3, 2020 7:00 pm Ends: December 3, 2020 8:30 pm

About this Event

This session will explore techniques to turn your game into a contagious commercial success by thinking about discoverability at the product design level. Concrete game examples will be provided to showcase different discoverability approaches, and how that interplays with your community development strategy.


Jason Della Rocca / Co-Founder, Execution Labs

Jason Della Rocca is a game industry entrepreneur, funding advisor, and cluster expert. He specializes in business/partnership development, pitching/funding, and ecosystem/cluster development. As the co-founder of Executions Labs, he was a hands-on early stage investor to over 20 independent game studios from North America and Europe. Between 2000-09 he served as the executive director of the International Game Developers Association (IGDA), and was honoured for his industry building efforts with the inaugural Ambassador Award at the Game Developers Conference. In 2009, Jason was named to Game Developer Magazine’s “Power50” a list which profiles 50 of the most important contributors to the state of the game industry. As a sought after expert on the game industry, Jason has lectured at conferences and universities worldwide.