From Adobe, a part of their report, the 2015 Adobe Mobile Consumer Report indicating app launch growth.
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The Adobe Digital Index 2015 Mobile Benchmark study reports that apps are growing more than mobile browsing year over year, and at different rates across industries. To further understand the differences between some of the top industries, the 2015 Adobe Mobile Consumer Report took a deep dive into consumer behavior across the financial services, travel and hospitality, media and entertainment, and retail sectors. From researching purchases to consuming content, consumers engage in specific activities across industries—and place different weight on what’s important in their mobile experiences. Behind every chart is a complex tale of behavior patterns that may provide additional insight into consumer interactions, their preferences for mobile apps or web and how they score their mobile experiences.